Business card size isn’t the first thing on the typical business owner or entrepreneur’s mind.
Whether you just launched your business or you’ve been in business for years, this is the perfect time to look at your business card layouts and business card size to determine if you should make any changes. Today, we’re going to be discussing different business card sizes to choose from so you can easily choose which one is the perfect fit for you.
Business card size #1: “The Original”
The typical business card size is 2.5″ x 3″. This is a great way to start if you’re overwhelmed with choices. You will be able to fit things on the business card such as your picture, name, business name, website, phone number and other contact information, and then on the back the best thing to put is a call to action to get visitors to call you, visit your website, or more!
The downside of using this card is that you only have 2.5″ x 3″ so without making the type to tiny (I suggest using a size 12-14pt font at minimum), you can fit all of the above. If you want to be able to fit more information on your business card, check out some of the other business card sizes available.
The upside? Still fits in someone’s wallet or Rolodex.
Business card size #2: “The Tear Sheet”
GotPrint.com (non-affiliate link) has some awesome tear sheet business cards they call “Rip Business Cards,” which can fit a ton of great information and a larger call to action. If you check out their site they have 3 different sizes: 3.5″ x 11″ Business card & Door hanger, 3.5″ x 11″ Business Card & 3.5″ x 8.5″ Flyer, and Business Card & Postcard.
Check them out and play around with them. This is a great option if you’re sending direct mail to people. Bonus is that once they tear off the business card, it can fit in their wallet or Rolodex easily.
Business card size #3: “The Infamous Brochure”
If you have a lot you need to get across to your business card audience, using the brochure business card size is the best way to do it. If you add more panels to your business card so it can fold out, you can add up to 4x the amount of space for your message!
We use this option when we need specific business cards for events or when we’re looking to do business with JV partners, etc.. The downside is that these are large and will be a little more expensive, which is why they should be used for specific needs.
The upside? Can’t you tell? This business card size can fit a whole lot into a little pocket-sized space!
There are so many other business card sizes available, but the above are ones that we like to use and which are fun to hand out to prospects, clients, or customers to remind them of the call to action you place on each card.
If you have any comments about the business card size you use or have used, please leave them below!