Top

CopyDoodles Lunch & Learn: Offline Marketing Tips

by

**Please note the video file is large and may take a few seconds to load**

Lunch & Learn Important Links:

Lunch & Learn Transcript:

Hi everyone! Welcome to today’s CopyDoodles Lunch and Learn. Bear with me a little bit because I am using a brand new computer and I still haven’t gotten everything down yet. So hopefully there won’t be any mistakes. But, just in case…

Since Mike is away at InfusionSoft in Arizona, I have a very special members-only Lunch and Learn Deal of the Week. Today that deal is if you purchase our CopyDoodles Swipe File, which has over 700 different examples of marketing ideas and things you can do with CopyDoodles from greeting cards, to sales letter, to online marketing, if you pick that up I will put in the brand new Turbo Charge Your Marketing Product in the box, and basically it’s like getting that completely free, because the Swipe File CD is normally $97, and then I’m just throwing in Turbo Charge Your Marketing. It helps you out with the copy that you want to create and the different types of marketing techniques, more than just CopyDoodles, and your definitely going to want to check that out. If you’re looking for any other simple enhancements to your marketing or if you want to train somebody in your office and you don’t have the time, that’s definitely what you want to check out.
If you go to www.CopyDoodles.com/blog that’s where you can pick it up.

So today’s webinar: Offline Marketing Tips, the replay will be up at www.CopyDoodles.com/blog. Since Mike’s out in Arizona, it might get up early next week, but it will definitely get up there, in case you guys are looking for it, or you want to rewatch it again, or you want to have somebody in your office watch it.

So let’s just get started. I thought this example was a really awesome. This is an example from Brian Bergh. He is a dentist and he sends out really, really exciting different types of marketing pieces to his list, and he’s very, very successful with it. So what he did is kind of in the same realm of — Mike’s away right now — but what he did is he left the office, so he had his team send out some letters to everybody on their list, all of their clients. The letter was called, “When the cat’s away…” So they sent out this letter and it said something like, “Dr. Bergh is out of the office, so I’m going to be having this very big special. I want to get some more people in the office, so make sure to stop by.” This was just the first letter that they sent out.

Then they sent out a second letter, a follow-up letter and it came in a brown paper bag like this, as you can see. So, it’s really interesting, you want to pick it up, you want to look at it, it’s just a really great way to send out a marketing piece. And then of course they talked about the brown paper bag, why they sent it in that. Then they just had a few CopyDoodles on there. I thought that was a really cool way, if you’re looking to beef up your offline marketing, you’re looking for something unique to do that’s like of like a lump mailer, but it’s not as expensive as sending a stress ball, or a key chain, or something like that, is to put something in a paper bag, like he did. So, definitely check something out like that for your business.

Also try sending handwritten letters, if you’ve never done any handwritten letters you can buy paper like this at your local Office Max, Office Depot, Staples, wherever you shop at. A lot of people ask us those questions, but you can pick it up there. You can actually just use one of our CopyFonts and type up a message, you know, create it in Word, just like you normally do, and then print it out on this paper and it will print like this. All you have to do is make sure that you create a bigger margin on the left hand size of your Word document so that it’s a little more than an 1.25”, whatever it is right now, and then you won’t have any issues. What they did was they actually took a Post-It note, used our fonts again, printed out on a Post-It note, which you can actually pick up Post-It notes too at your local office store, and then just tacked it on and sent it out in the mail. So, this is just a really cool attention-grabbing way to capture someone’s attention, because you’re sending out a letter, but you’re sending it out on just different paper and it looks like you handwrote it and sent it out.

Also what we are going to be talking about the rest of this week in blog posts that we put out tomorrow and showing a bunch of examples for is sending a greeting card. Greeting cards are a really great way to capture people’s attention because a lot of times you don’t receive items shaped the same size as a greeting card in the mail, unless they’re coming from a friend or a family member, or somebody that you really care about. This one actually happens to be a postcard, but Al and Stacey created it on Send Out Cards, and you can actually upload CopyComics, CopyDoodles, CopyStamps into Send Out Cards, and then he sent them out from there. He does this all the time. He sent us a ton of different examples.

Send a postcard if you are thinking about doing any types of marketing for the summer. Maybe you’re going to be away, you want to mock that you’re going to be away, send out some sort of special or some sort of deal on a postcard, pull a picture from a past vacation or a current vacation that kind of seems like you’re traveling, it fits in with the whole summer theme, people are away, they’re traveling, they’re on vacation, and then add some CopyDoodles on top of the picture. You can do that in GIMP if you follow the GIMP tutorial that I had two weeks ago. It’s really simple to do, add some stuff on the top of your image and then send it out as a postcard, so it looks like a postcard that you may pick up when you’re out vacationing, but it actually is a little more personalized and it definitely captures people’s attention when they receive it in the mail.

Use a photocopy. I thought this was really cool and it’s actually in the CopyDoodles Swipe file book, what this person did was they actually wrote up a sales letter and they typed it completely up, printed it out, and then what it looks like they did is it looks like they took it and they scanned it into their computer, so it has that little shadow along the edge, or else they took it and then used Photoshop and then kind of morphed it a little bit so that it looked like they had photocopied it. Then they wrote notes all around the outside, they used our Post-It note, they used lots of different CopyDoodles, they used our CopyFonts, and just wrote notes so that it looked like they received a sales letter or they received a letter and now they’re sending it out to you about some new product that they got, if that makes sense. It’s really cool because it looks different. People don’t normally see things like this in the mail, and this is just a really great way to send out a flyer, or any information out to people.

Try different print ads. This is another great thing that you can do going into spring and summer. If you’ve never done any print advertising, now is a great time to do it, because everybody is doing everything online, and there’s not as much competition in the print arena, whether you’re sending it out to people, whether you’re advertising and things like that. I thought this was a really great example from Brad Ross, as you can see he’s using CopyDoodles. He’s using our highlighters there, and then he’s also using some of our CopyNotes and our Post-it notes, which you don’t see a lot of these in print ads, which is why I wanted to include this example. A lot of times you just see people using the CopyDoodles, you don’t see the Post-Its, you don’t see the notes, you don’t see the highlighters, so I just thought that this was a great way to kind of capture people’s attention and to show how you can use all of the stuff in the CopyDoodles Access Club, there’s a stain up there too, use everything and still create a cohesive piece. You don’t have to go overboard, this doesn’t feel like it’s too much. It’s just right.

Write a book — if you’re looking for something to do this summer and you are taking a long vacation, you’re spending time with your family, maybe you could type out a few chapters of an eBook, or a book, while you’re flying, while you’re traveling, while you’re driving — well, not you driving, somebody else driving. Then use CopyDoodles on the cover. A lot of people do these. We have a lot of authors who use CopyDoodles on the cover of their book. They’ll just have a regular picture for the cover of the book, the title, and then they’ll use CopyDoodles around the title and make it look different so that it stands out, whether you are using it as an opt-in gift, as an eBook, whether you’re using it as an eBook that you’re selling to people or you are actually going to create a print book and put some CopyDoodles on it.

Update your business cards. A lot of people have business cards, and I’ve received them in the past, that they haven’t updated in forever, and you can tell, you can tell if you’ve changed stuff on your website, if you’ve changed colors, if you’ve changed the look, that your business cards don’t match your new look. And you can get a bunch of different business cards for really cheap, order them online. Even if you have a business card that you use right now, that you’ve never put CopyDoodles on, open it up, put some CopyDoodles on there, and start using those for your business. As you can see I thought these were some really great examples because they’re so colorful, and the CopyDoodles fit perfectly in them. So, like the bright yellow one, there’s a circle there. He may not have had that circle there before he had CopyDoodles. Basically he took his normal card and just was able to slip in some CopyDoodles in there.

Then the one on the right, that’s black, he has the CopyDoodle on the right edge, so it looks kind of like he had written it last minute and he wants you to check out the back of his card.

Then just some really, really quick tips that I want to give you, these are actually tips from the course that is bonused in with the Swipe File that I was talking about. Some tips just for creating all of your marketing. Make sure that if you’re writing a newsletter, if you have any big bodies of text that you justify your text, like is seen on this print newsletter from Brian Mittman [assumed spelling]. It’s a lot easier to read if you justify your text, it’s just easier for the eye to follow. As you can see it split up his newsletter into three columns — two or three columns is a lot easier to read than just having a big mass of text. People look at text and they’re like, “Oh my gosh, there’s so much to read,” and they end up not wanting to read it. Whether you’re doing online or you’re doing print media, make sure you’re justifying, that you’re spacing things out, that you’re using columns, because people tend to not read stuff if it’s a big mass of text, and if it has the jagged edges from not being justified.

Stay away from reverse print. Reverse print is when you have a black background and then you have white text on the front. As you can see I actually found this online. I hope nobody knows this guy and that he doesn’t see that I have it on here. But, it stood out from the other ads that I saw online, but it’s hard for me to read. It’s very hard. There were other advertisements that were exactly the same as this, but they were white, and it was a lot more pleasing to my eye and I wanted to respond to that person as opposed to the black. Black is just very hard to read white on top of it. Sometimes you get people who have a black and white image, an actual picture and then they try to put white or black text on top of that and it’s really, really hard to read that too. So make sure that you’re paying attention to the readability of your stuff when you’re sending it out, especially when you’re printing it, because I’m sure this was a very small advertisement in the back of a magazine or a mailer, or something like that. So, even smaller this would be so hard to read.

Then always make sure that you have a call to action. We did a gift certificate blog post a few weeks ago, so I included this image, but make sure that even on your business card, anything that you’re sending out, that you always have a clear call to action so that you’re not just sending out just this gift certificate, that you include a letter with it, or something that you’re sending out that says, “Come in, you’ll get $20 off your purchase. We’re having a sale… we’re doing this or that… Make sure you come in.” “We want to celebrate your birthday with you.” Make sure that there’s a clear call to action for what you want people to do when they receive whatever you’re sending out to them, because it costs a lot too to send this stuff offline. It costs a lot to send direct mail pieces, so you want to make sure that you’re doing the best things that you can in order to get response and great results.

Some other tips that I thought were really cool is have somebody else do your marketing for you. Whether it’s offline, or online marketing, or any type of marketing that you’re doing, make sure that you’re checking Reporter Connection, if you’re not familiar with it, and HARO. So it’s www.ReporterConnection.com and www.HelpAReporterOut.com And, I’ll put these links on www.CopyDoodles.com/blog too. Basically what they are is you get an email once to three times a day, depending on what you subscribe to, and it’s all reporters who are looking for certain business owners, experts, specialists, in order to help them write articles for magazines, newspapers, television — people might be looking for people to come on and do an interview, things like that .

So definitely be checking those out because there’s always things you can reply to. I reply to things all the time and I always get really great responses. So, make sure that you are checking that stuff out, because it’s a free way to get your name out there. If you don’t have the funds or anything to do any print media right now, you could respond to something on Help A Reporter Out and it could end up being in millions of people’s magazines in the next coming months. So, it’s free advertisement.