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Timely Marketing Ideas for the Month of February

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There are so many holidays and events during the month of February that it can be daunting to decide where to begin. Today I’m going to give you FOUR awesome and fun ideas for building a marketing campaign in the month of February.

And almost all of them can be used by marketers all around the world.

February Marketing Idea #1: Leap year! February 29th, 2012 is leap day and it only happens once every four years. This gives you an opportunity to use a seldom-used marketing hook and unique angle. Think about all of the exciting ways you can use Leap Year in your business for promotions, offers, sales, and more.

February Marketing Idea #2: February 2nd, 2012 is Groundhog’s Day in the US and Canada, but if you’re joining in from around the world, you can probably play off of this as a holiday you’re celebrating and letting people know about.

Here in the states, Groundhog’s Day gets a ton of media attention so this is a really fun idea to play with.. will the groundhog see his shadow? Will we have 6 more weeks of winter? You can even play off of this AFTER Groundhog’s Day by announcing the results of Groundhog’s Day and promoting winter or spring items, offers, and specials.

February Marketing Idea #3: February 14th, 2012. This is probably the most common holiday that comes up during February, but how could you tap into celebrating “love and affection” with your customers and clients? You could take an appreciation or  “we love you” approach to this and use Valentine’s Day as just another way to say “Thank You” to your customers, clients, and patients.

For more February Marketing ideas for Valentine’s Day you can also check out the recent Lunch & Learn which shows some great Valentine’s Day examples and ideas for inspiration. Check out the Valentine’s Day Lunch & Learn here!

February Marketing Idea #4: We actually took off this marketing idea here due to trademarks, but here in the US we have a HUGE football gave occurring in the beginning of February on February 5th, 2012.

Now, you have to be careful because the NFL is very protective of their football names and trademarks, which we were alerted to when we spoke with some customers about this, but you can still have a lot of fun with this idea because it’s on people’s minds and in conversation around the world.
To help you get started with all of your February marketing creations, we’ve created a ton of different CopyDoodles in the CopyDoodles Access Club you can play around with and use for your marketing pieces.

In the HolidayDoodles section you can access:

  • Groundhog CopyDoodles – also search “groundhog”
  • Leap Year CopyDoodles – also search “leap year”
  • Valentine’s Day CopyDoodles – also search “valentine”

If you’re not yet a CopyDoodles Access Club member and want to tweak your marketing promotions with exciting hand-drawn graphics to grab attention and increase response, visit www.copydoodles.com for more information and pricing.

Happy February!