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Lunch & Learn Important Links:
- DEAL OF THE WEEK: CopyDoodles Swipe File Book
- Jerilynne “MamaRed” Knight’s Website: Mamared Speaks
- Click here to download the transcript for today’s Lunch & Learn
Lunch & Learn Transcript:
Hi, everyone! This is Lauren, your CopyDoodles Success Coach. We’re going to begin with today’s CopyDoodles Lunch and Learn. This week’s topic is tips from the CopyDoodles Swipe File Vault. I’m going to talk about that in a moment, but a few side notes. If you want to ask any questions here’s how, you just simply type in your questions in the Questions and Answers box.
Moving on, I wanted to let you guys know about next month’s topic, instead of next week’s topic. Next month’s topic is going to be All About Using The Web. I get a lot of people asking me to do tutorials and demos like this on how to add CopyDoodles to your websites and how to add CopyDoodles to things like that. So, in the spirit of Halloween we’re going to get all caught up in a giant spider web of the spooky scary worldwide web. It’s really not that hard and it’s really not that scary. It’s really easy to add CopyDoodles to your website.
I’m going to be showing you basic techniques and there are also going to be really advanced techniques on how to use WordPress and how to insert CopyDoodles on there. For any of you who currently have sites running on WordPress, then you’re set. You can basically follow this and insert CopyDoodles immediately. If not, then you can still pull a ton of tips from these Lunch and Learns. We’re going to cover online marketing with your site and then we’re also going to move into using online marketing and CopyDoodles via social media. So, we’ll be talking about that all month.
Next week’s topic is going to be the first of two sections, which is Using And Inserting CopyDoodles On Your Websites. So, if you’re on today’s webinar you’re already registered for next week’s webinar. So, make sure not to miss that because I’m going to be talking all about using websites and how you can insert CopyDoodles on your pages and your posts, then eventually I’ll get into using them at opt-in boxes and things like that as the time goes on.
So, totally in the Halloween theme this week, since it’s almost finally October. It’s time to get out your treat bag for this week’s Deal of the Week. I had a lot of people asking me — we had taken away the Swipe File book a few weeks ago. We only printed so many copies, but I got a lot of people who said they weren’t able to get a copy of the actual book and they didn’t want the digital version and they didn’t want the CD-Rom version, they wanted the actual book. So, we did print a bunch more copies. If you would like to grab a copy just head over to https://www.copydoodles.com
Also, from the CopyDoodles Swipe File today’s webinar are types from the CopyDoodles Swipe File Vault, featuring Jerilynne “MamaRed” Knight. We had a really great discussion. If you already own the CopyDoodles book you may have already seen the interview that I had with her, but she shows her marketing piece in the book, she explains how she did the marketing, the step by steps that she took. So, if you want to view that because apparently — I tried all week this week and I’m not able to show you replays on GoToWebinar. You’re going to have to head over to https://www.copydoodles.com so, I’m going to have to figure something out if they want to continue doing things like this. But, make sure to head over there right now, because that is where today’s webinar will take place.
Just a note, a lot of people the last time I did this told me that the video didn’t show up. The video file is pretty large, so it might take a few seconds to show up and load onto your page. I’m just going to show you what the page looks like, so you can head over there. So, this is what the page looks like, https://www.copydoodles.com
Just play the webinar. It’s 12 minutes long. Today is a short Lunch and Learn. I am also going to be answering a few questions in just a second. Then as you can see here’s our Important Links, The Deal of the Week — if you want to pick up the CopyDoodles Swipe File actual book copy you can head over there.
I’m going to do this Q&A a little bit different this week. If anybody has any pending CopyDoodles questions, if you’ve been on any of my webinars and you’ve tried to test out anything at all and you weren’t successful with it, please feel free to ask me now. I’m open to do some demos. I have a lot of time here because everybody is going to be heading over very shortly to the webinar replay. So, if anybody has anything at all, anything CopyDoodles-related, just feel free to ask a question now. I’ll wait a few minutes.
I’m also going to put up the slide that shows — if you’re just joining us check out today’s Lunch and Learn. You can check out the replay at https://www.copydoodles.com I will leave this up for a little bit. If anybody has any questions that come in I will definitely answer them. If not then enjoy the rest of your week and I will see you next week when we talk about using CopyDoodles on your webpage.
Lauren: Hi, I’m here with Jerilynne “MamaRed” Knight of MamaRed Speaks. Hi, Jerilynne.
Jerilynne: Hi, darling. How are you?
Lauren: I’m good, thanks! How about you?
Jerilynne: I’m awesomely cool.
Lauren: Well, that’s great. So, the first question I’m going to have to ask you before I ask you about your business, and I know you already explained this to me, but I’m sure there’s people who are listening that are wondering this, where did you get the name ‘MamaRed’? Because that’s the name you go by for your business, correct?
Jerilynne: It is. I actually was first given that many years by my step-daughter whose mom was alive and yet she didn’t like calling me my given name and I told her she could go off and find something, but it had to be respectful to me and respectful to her mother and she came back with MamaRed. I said, “Well, OK. It seems like it meets the criteria. What’s it mean?” She said, “Well, you’re just so mom-like.” I thought, “OK.” She said, “And, then there’s you’re red,” because I have red hair. When I do paint my nails it tends to be red. I definitely have the red-headed personality. I have that real fiery temper and intensity and everything that goes with what we think of as a red-head. It’s pretty cool.
It was between her and I for quite some time and then I started teaching Sunday school. I had two or three year olds and they just couldn’t say Jerilynne. It was just too hard. So, they started calling me MamaRed. Then their parents would call me Red or Ms. Red, just depending on what it was. It kind of evolved from there. As kind of test, I went to an event with a guy named Jonathon Sprinkles and I introduced myself there for the first time as MamaRed and just had a blast with it.
That was kind of how it became the piece and since I love to speak and I coach it was a perfect fit.
Lauren: That is perfect. I love the story.
Tell us a little bit about your business and what you do?
Jerilynne: I am a coach, an empowerment coach. My vision is to help people take whatever their life story is and turn it into something amazing because I believe that within every story, within every thing that has happened in our lives are the seeds to what we are here to do. So, I talk about the fact that you can rewrite your story at any time and choose what things mean to you, no that it’s easy all the time by the way.
Jerilynne: Moving into inspirational speaking, one of my favorite things to do is see people have the ah-has of, “Wow, I really am a good person. I do believe that.” The flip side of that is helping people get their voices out there. I love to work with women, help them understand that they do have a message to share with the world, and then help them to find that and then use my background and love of technology to put it out there as eBooks, all the gazillion ways we can get our voices out there and then use things like CopyDoodles, really cool stuff to help it be seen.
Lauren: Awesome. Your business sounds great. Your examples also look really great too.
So, you do a thing call Tele-whatevers, so I’m just going to move onto the example that you sent into us. Just for everyone who’s listening this is a webpage, but it can be found on Pages 42 and 43 of the CopyDoodles Swipe File book, if you’d like to see the full page under Success Stories, if you’d like to see that.
So, just tell me a little bit about the piece that you’ve created for your website. I know you create a lot of these, so I only have one here as an example, but what is it? What do you use it for? Who do you send it out to?
Jerilynne: This was actually my first step into doing paid tele-seminars. The name Tele-whatevers came because I’m really tired of hearing tele-this and tele-that, and tele-coaching; it had a hyphen, it didn’t have a hyphen…
I just kind of joking and said, “Whatever, Tele-whatever.” And, it stuck. So, this was actually a four-week class on helping other people use the phone to record their wisdom and then use that to transform their tribes. But, so many people out there don’t even understand the basics, and I don’t mean it in a bad way. It’s just that they’ve not been exposed to the technology.
One of the really cools things about using the CopyDoodles, in my opinion, was that it softens it. Technology can be a little scary and overwhelming. I think the cartoons and the hand-written look, the lettering and stuff, kind of diffuses that, “Oh my gosh, this is scary stuff.”
So, this was actually one of the promotion pieces that I gave out after the promo call, where you have the preview call. I got lots and lots of really nice feedback on how professional mine looked, how easy they were to read, how the cartoons — even just the simple things like on this one the PS’s were enough of a draw that they drew people’s eye to them without kind of a smack in the face, or being so hidden that you couldn’t see them. I actually got a lot of compliments on how this was done.
Lauren: Yeah, that’s great.
Jerilynne: I can’t give you a measurement for your folks to say, “Well, I had this much improvement,” because I’m not real statistically inclined, so I don’t have those numbers. I wish I did.
Lauren: Yeah, but you did tell me that you never had more than a few people sign up or show up, correct? And then you had 180 people sign up and 70 people actually listened to the call. So, you did get a lot of people to step in.
Jerilynne: Yeah, I did.
Lauren: Yeah, which are great results.
Jerilynne: I got a lot of folks to do that. The particular tool for this newsletter, or format that that you want to call it is Mad Mimi, and incorporating the graphics in that made for really, really nice thing. Yes, I did, I actually had 180 people sign up for information and the class over the three calls that I did. So, yeah, that you for that reminder.
Lauren: Yeah, no problem. I think they’re great results.
Jerilynne: Probably the most dangerous part of CopyDoodles is that they’re so fun that you want to just stay in the directories and play with them, you know? There’s so many different things, and in fact the cartoon that I used up there with the women in the pool was so popular.
Jerilynne: Oh yeah.
Jerilynne: I actually did a custom version, “Don’t bug her, she’s working on a tele-whatever.” So, it was such a perfect match for the promotion that I was doing. It’s fun. Cartoons make a great way to connect with people, I think.
Lauren: Yeah, I definitely agree. And, I love that you’re using them here. I think
that — like you were saying earlier, it really personalizes your tele-whatever page. I think people are scared of technology, especially tele-seminar. You ask a regular person they might not know what a tele-seminar is. By adding in these CopyDoodles you’re making it less corporate, you’re making it easy for them to read everything. They catch what you’re talking about. They read your PS’s, and they understand that it’s easy to do, it’s fun, and they should join you.
Jerilynne: Absolutely. I’ve actually used them on several things since we last talked. I’m a [inaudible; 0:11:18.7] distributor and I was putting together a newsletter for my customers and I took a combination of the CopyDoodles, snipped the color out and made these little color bars, they’re real fun. Then used different aspects of, like, scribbles and the underlines and the circles and stuff. They’re really neat. They’re very addictive, that’s part of the challenge.
Jerilynne: Because I could just sit there all day and go, “Oh, looky, there’s another fun one. What could I use with that?”
Lauren: So, is that kind of the process that you go through when you’re creating pieces? Is there a process that you go through maybe that’s helpful for listeners? Do you just in the site and play around and it kind of comes to you? Or do you write your stuff and then go and play around? Or, how do you create your pieces?
Jerilynne: I’ve actually done both. I will share what I think works better. I’ve done both. When I first started with them I really had no idea what they were. I had been in love with them for ages, and you guys did one — I think it was a tele-seminar or webinar, I can’t remember which now, that I just finally said, “That’s it. I want these.”
And, so I signed up for it and I had no clue. I didn’t know how they were organized. I really didn’t know how to use them. I just really had the feeling that I wanted them. So, I would go in and literally just poke a category and scroll; very inefficient, but it also helps me understand how they were categorized. I guess that doing as a learning experience was good.
What I do now is I, one, look at what promotion I’m going to be doing. So, for example, I’m doing one for The Selfish Formula, my new program. It’s got a specific color scheme, so I try to decide those things before I go in because I tend to do a lot of custom colors, I love that piece. Since I like color matching I use them a lot.
So, I tend to figure out the overall tone and feel that I want. Is it fun? Is it funky? Am I am going to use Mama-isms because I’m known on Facebook and Twitter for having some odd-ball sayings. That kind of stuff I decide beforehand now. Then, I go in and I look to see if it’s already been done.
So, I’ll type a keyword in there, obviously something like tele-whatever isn’t going to show up. Then I will start building them. I make a folder, this is maybe a silly one for people, but heaven’s sake make a folder. And that’s the other thing. I really pick a consistent typeface for a promotion. Now, it may not be the same between Tele-whatevers and Selfish Formula, but the same typeface is used for all of Tele-whatevers
Lauren: Yeah, and that’s an important that everyone should use, the same typeface. You wouldn’t pass this around to everyone in your office and ask them to put a handwritten note on your marketing piece, so to use the same font overall is definitely a key tip for everyone to use in their marketing.
Jerilynne: Yeah, I think it’s important because there’s that risk of going between it looking really cool, professional, a difference in other people’s and looking just kind of like a circus clown did it. I come from a desktop publishing background, and I used to teach people who were brand new to desktop publishing how to work with typefaces and one of the first mistakes that newbies make is wanting to use one of everything because it’s fun.
Lauren: Yeah, exactly.
Jerilynne: You have all this freedom, but it impinges readability, and so that’s one of the advantages of doing this that way. You guys have done a nice job of creating and organizing them, and the tech support has been stellar.
Lauren: OK, well thanks. So, I think you’ve definitely given some helpful tips for people when they’re putting CopyDoodles on any of their marketing pieces, not just websites or using them for tele-whatevers or tele-seminars, and whatever you’re doing.
Is there anything else you would like to share with listeners, maybe about the way that you use CopyDoodles or even just anything that you’re doing currently in your business that you’d like to talk a little bit about?
Jerilynne: Oh gee, you opened up a door, girl. I’m actually working on a program right now, I eluded to it earlier, called The Selfish Formula. I’m really looking forward to using CopyDoodles with that because, again, there is a word in that statement that can be kind of controversial, that word ‘selfish’. It’s actually a program to help women be so selfish they transform the world because I believe that if we don’t step back and figure out what our own gifts and talents and desires are we can’t really be in service. And, so that’s the core of The Selfish Formula. So, I want to use some of the stuff — I haven’t finalized what I’m going to use yet, for that, but it’s going to be a series of like membership sites, private coaching, and public events.
And, so I think using the fun part of the CopyDoodles and the hand-written aspects of it will help people understand that ‘selfish’ actually isn’t about being self-centered, that it actually is an acronym that stands for Self-care, Energize, by Love and Forgiveness, Invigorated by Spirit Healing. I’m out to create a world that’s worth being in. That’s my big purpose.
Lauren: I think that’s really great. I mean I love your business. And, I see all of the marketing stuff you do on Facebook and the stuff that you send me. I think it’s great. So, if anybody wants to get more information about your Selfish Formula do they just go to your website, which is on the previous screen?
Jerilynne: There actually is one — there’s nothing there about that one yet. If go to www.TheSelfishFormula.com it will be there. And, MamaRed Speaks is always a way to get a hold of me.
Lauren: OK, great. Thank you so much for joining us today. You gave some really great tips about using CopyDoodles and showing off your marketing piece.
Again, you can see Jerilynne’s MamaRed’s page on Pages 42-43 under Success Stories in the CopyDoodles Swipe File books.
Thank you so much for joining us.
Jerilynne: Thank you, and have an amazing day, darling.
Lauren: Thanks, you too.
Jerilynne: Take care, bye-bye!